Portfolio
Creative Direction
Creative Direction | Hands-on creative development focused on narrative, visual direction, and styling to support tone, consistency, and collaboration across image, sound, and space.
In the studio with mary margaret
An intimate portrait of Los Angeles–based artist Mary Margaret Groves, translating her work across installation, performance, and community into a cohesive visual narrative.
Role: Directed, produced, and wrote the script, shaping narrative structure and guiding visual execution across a small, collaborative crew.
Deliverables
Direction
Production
Narrative Development ·
On-set Creative Leadership
Outcome
A focused, emotionally resonant film that distills Groves’ exploration of queerness, eroticism, and community into a form that is both personal and widely accessible.
Engagement Tier: Alchemy — End-to-End Production
PRIMAVERAS - Can’t undo my love
A dreamscape music video composed of multiple visual realms, each designed to feel distinct while contributing to a unified emotional arc.
Role: Directed creative execution across wardrobe, set design, and talent coordination.
Deliverables
Wardrobe and styling
Hair and makeup
Set design and props
Talent coordination
Outcome
A cohesive, otherworldly visual narrative that balanced contrast and continuity across locations.
Engagement Tier: Alchemy — End-to-End Production
Doug Deluca- Hit your mark
A stylized music video rooted in 1960s visual language, using satire and exaggeration to push character and narrative tension.
Role: Led creative direction across wardrobe, set design, and visual styling.
Deliverables
Wardrobe and character design
Hair and makeup direction
Set design and props
Outcome
A visually distinct music video that heightened narrative surprise through bold, caricatured design choices.
Engagement Tier: Alchemy — End-to-End Production
Marmalade + Lauren Ruth Ward
A collaborative photoshoot and interview translating a shared artistic sensibility into cohesive visual and editorial storytelling.
Role: Led creative direction and on-set coordination.
Deliverables
Pre-production planning
Styling and visual direction
On-set coordination
Visual and editorial content, interview
Outcome
A refined collaboration that bridged fashion, performance, and narrative through intentional imagery.
Engagement Tier: Ritual — Creative Curation
Experiential Production
Experiential Production | Spatial planning, production oversight, talent development, food and beverage curation, and vendor management come together to support narrative, intimacy, and cultural context.
Poor Things FYC
An experiential film activation translating the surreal world of Poor Things into a live, spatial environment.
Role: Directed spatial planning, lighting design, and food & beverage curation.
Deliverables
Lighting design for experiential moments
Spatial layout and guest flow
Film-inspired menu curation
Outcome
An immersive event that brought cinematic narrative into physical space through coordinated sensory design.
Engagement Tier: Ritual — Creative Curation
Pleasure Feast
A two-day immersive event combining dinner, live performance, and ritualized storytelling inspired by the autumn solstice.
Role: Led creative direction and end-to-end production.
Deliverables
Concept development and worldbuilding
Production timelines and logistics
Vendor coordination
On-site creative direction
Outcome
A fully realized immersive experience that transformed narrative and sensuality into collective participation.
Engagement Tier: Alchemy — End-to-End Production
EBELL SHOWCASE- once upon a dream
A large-scale showcase featuring layered activations and immersive guest flow across a multi-vendor environment.
Role: Managed production across talent, spatial design, and vendor logistics.
Deliverables
Talent and vendor sourcing
Spatial planning and layout
Budgeting and logistics
On-site production support
Outcome
A seamless, high-impact showcase emphasizing clarity, movement, and experiential pacing at scale.
Engagement Tier: Alchemy — End-to-End Production
Builidng Brand Worlds
Branding | Defining visual language, tone, and narrative in collaboration with design and development teams to create structure, pacing, and brand feeling across digital worlds.
Marmalade Clothing- tshirt designs
A series of apparel designs developed as cultural artifacts extending Marmalade’s brand world beyond digital space.
Role: Led creative direction and product design oversight.
Deliverables
Concept development and visual framing
Apparel design mockups
Brand-aligned graphic systems
Production guidance
Outcome
Three top-selling designs account for approximately 70% of t-shirt sales, cementing the apparel as a core brand touchpoint within the LA sapphic community.
Engagement Tier: Invocation — Creative Consulting
LAVE LA
A digital brand identity for a Venice-based skincare studio rooted in wabi-sabi philosophy and intentional imperfection.
Role: Led brand narrative development and website copy.
Deliverables
Brand identity framing
Website narrative and copywriting
Tone and visual language definition
Outcome
A restrained, human digital presence aligning holistic skincare with ritual and ease.
Engagement Tier: Ritual — Creative Curation
Mothers Circle
A retreat concept and brand world designed to support motherhood as an integrated, embodied identity.
Role: Directed brand narrative, experience design, and website structure.
Deliverables
Brand narrative development
Retreat itinerary and programming
Vendor sourcing
Website structure and copy guidance
Outcome
A cohesive experience and digital presence centered on simplicity, reverence, and emotional clarity.
Engagement Tier: Ritual — Creative Curation