Portfolio

Creative Direction

Creative Direction | Hands-on creative development focused on narrative, visual direction, and styling to support tone, consistency, and collaboration across image, sound, and space.

In the studio with mary margaret

An intimate portrait of Los Angeles–based artist Mary Margaret Groves, translating her work across installation, performance, and community into a cohesive visual narrative.

Role: Directed, produced, and wrote the script, shaping narrative structure and guiding visual execution across a small, collaborative crew.

Deliverables

  • Direction

  • Production

  • Narrative Development ·

  • On-set Creative Leadership

Outcome

A focused, emotionally resonant film that distills Groves’ exploration of queerness, eroticism, and community into a form that is both personal and widely accessible.

Engagement Tier: Alchemy — End-to-End Production

PRIMAVERAS - Can’t undo my love

A woman in a yellow tank top posing outdoors with a neutral expression, while a digital figure in black and white with vibrant, colorful accents on the chest and waist interacts with her by touching her hair.

A dreamscape music video composed of multiple visual realms, each designed to feel distinct while contributing to a unified emotional arc.

Role: Directed creative execution across wardrobe, set design, and talent coordination.

Deliverables

  • Wardrobe and styling

  • Hair and makeup

  • Set design and props

  • Talent coordination

Outcome

A cohesive, otherworldly visual narrative that balanced contrast and continuity across locations.

Engagement Tier: Alchemy — End-to-End Production

Doug Deluca- Hit your mark

A man and woman near a swimming pool at night, with the man in mid-fall from the pool edge and the woman lounging on a poolside chair, smiling.

A stylized music video rooted in 1960s visual language, using satire and exaggeration to push character and narrative tension.

Role: Led creative direction across wardrobe, set design, and visual styling.

Deliverables

  • Wardrobe and character design

  • Hair and makeup direction

  • Set design and props

Outcome

A visually distinct music video that heightened narrative surprise through bold, caricatured design choices.

Engagement Tier: Alchemy — End-to-End Production

Marmalade + Lauren Ruth Ward

A woman with long hair looking downward, wearing a jacket with a colorful, artistic dragon design on the back, outdoors with dark, blurry foliage in the background.

A collaborative photoshoot and interview translating a shared artistic sensibility into cohesive visual and editorial storytelling.

Role: Led creative direction and on-set coordination.

Deliverables

  • Pre-production planning

  • Styling and visual direction

  • On-set coordination

  • Visual and editorial content, interview

Outcome

A refined collaboration that bridged fashion, performance, and narrative through intentional imagery.

Engagement Tier: Ritual — Creative Curation

Experiential Production

Experiential Production | Spatial planning, production oversight, talent development, food and beverage curation, and vendor management come together to support narrative, intimacy, and cultural context.

Poor Things FYC

An experiential film activation translating the surreal world of Poor Things into a live, spatial environment.

Role: Directed spatial planning, lighting design, and food & beverage curation.

Deliverables

  • Lighting design for experiential moments

  • Spatial layout and guest flow

  • Film-inspired menu curation

Outcome

An immersive event that brought cinematic narrative into physical space through coordinated sensory design.

Engagement Tier: Ritual — Creative Curation

Pleasure Feast

People sitting around a table enjoying a meal during a festive dinner, with lit candles and ornate glassware.

A two-day immersive event combining dinner, live performance, and ritualized storytelling inspired by the autumn solstice.

Role: Led creative direction and end-to-end production.

Deliverables

  • Concept development and worldbuilding

  • Production timelines and logistics

  • Vendor coordination

  • On-site creative direction

Outcome

A fully realized immersive experience that transformed narrative and sensuality into collective participation.

Engagement Tier: Alchemy — End-to-End Production

EBELL SHOWCASE- once upon a dream

Elegant banquet hall decorated with hanging greenery chandeliers, draped curtains, and soft pink lighting, set up for a formal event.

A large-scale showcase featuring layered activations and immersive guest flow across a multi-vendor environment.

Role: Managed production across talent, spatial design, and vendor logistics.

Deliverables

  • Talent and vendor sourcing

  • Spatial planning and layout

  • Budgeting and logistics

  • On-site production support

Outcome

A seamless, high-impact showcase emphasizing clarity, movement, and experiential pacing at scale.

Engagement Tier: Alchemy — End-to-End Production

Builidng Brand Worlds

Branding | Defining visual language, tone, and narrative in collaboration with design and development teams to create structure, pacing, and brand feeling across digital worlds.

Marmalade Clothing- tshirt designs

A series of apparel designs developed as cultural artifacts extending Marmalade’s brand world beyond digital space.

Role: Led creative direction and product design oversight.

Deliverables

  • Concept development and visual framing

  • Apparel design mockups

  • Brand-aligned graphic systems

  • Production guidance

Outcome

Three top-selling designs account for approximately 70% of t-shirt sales, cementing the apparel as a core brand touchpoint within the LA sapphic community.

Engagement Tier: Invocation — Creative Consulting

LAVE LA

A quote about cleansing attributed to Nicolette Caruso, with two women shown in photographs: one with light skin and blonde hair, and one with darker skin and curly hair, both posing for the camera.

A digital brand identity for a Venice-based skincare studio rooted in wabi-sabi philosophy and intentional imperfection.

Role: Led brand narrative development and website copy.

Deliverables

  • Brand identity framing

  • Website narrative and copywriting

  • Tone and visual language definition

Outcome

A restrained, human digital presence aligning holistic skincare with ritual and ease.

Engagement Tier: Ritual — Creative Curation

Mothers Circle

Two women with their hands together in a prayer position, side by side, against a black background. Text overlays say, 'The women's circle for divine motherhood' and a button labeled 'Discover Now'.

A retreat concept and brand world designed to support motherhood as an integrated, embodied identity.

Role: Directed brand narrative, experience design, and website structure.

Deliverables

  • Brand narrative development

  • Retreat itinerary and programming

  • Vendor sourcing

  • Website structure and copy guidance

Outcome

A cohesive experience and digital presence centered on simplicity, reverence, and emotional clarity.

Engagement Tier: Ritual — Creative Curation